Internet Marketing

Did Social Media Kill Web Marketing?

There’s a lot of talk about how social media is changing the face of marketing.  Changing … yes.  But, can you replace your website with a facebook page? Social media is a place for conversations and interaction; with a far larger audience than you would have access to through any other medium. In fact, social […]

Why branding is an essential feature of any business

Branding – Who Needs It? When you think about branding, maybe you think about corporate giants like Nike and Coca-Cola.  Branding, after all, is about spending millions of dollars on mass media advertising, isn’t it? Actually no! No matter how small your company, you have a brand – and that brand is reflected in your […]

How Words Can Break Your Website

You’re planning a new website… you’ve explored your options and found a web company with the creativity, marketing know-how and technical expertise to design and build you a powerful, effective marketing tool.  Now you wonder whether you could just write your own copy. After all, you write well and nobody knows your business better than you; how hard can it be?

E-Mail Etiquette

E-mail is a valuable business building tool that allows you almost immediate access to your prospects with no printing, production or distribution lead times or costs. In fact, e-mail marketing has become a vital part of the marketing mix, but it is a medium fraught with legal* and ethical hazards. Here are some tips that […]

Making The Most of Your Database

Building a database of interested prospects, clients and past clients should be one of the most important aspects of your marketing activities. In other articles I have discussed how you can go about building that database, but perhaps we should also look at what you should do with all those valuable contacts once you have […]

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Testimonials

“I have had the wonderful pleasure of working with Wendy Zak on a number of projects. Her professionalism, attention to detail and the efforts she makes to ensure the copy she writes reflects the personality of the vendor is second to none! Wendy never fails to meet timelines and will do whatever it takes to help your message resonate with others and achieve those goals you established. She has my utmost respect and trust. I would not hesitate to recommend her.”


Faith Wood
CEO, Inspiring Minds
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