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Differentiating your company on the internet is a huge challenge.  All your competitors are right there fighting for real estate and attention, and if you aren’t distinctive your prospects may wander off in search of something more shiny. Nonetheless, making your site hard to navigate is even worse than being ordinary.  So, don’t use cryptic […]

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The other day I received a package in the mail from E-Zine Articles.  How curious – I wasn’t expecting anything. When I opened it up I found an ‘E-Zine Articles Expert Author’ mousepad, a nice pen, a pad with ‘My Next 10 Article Ideas’ written at the top of every page, and lastly (but not […]

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Do you remember the days when they used to say “please a customer and they’ll tell two people; annoy a customer and they’ll tell 20”? Nowadays, it’s more like 20,000 or more. That brings a whole new perspective to the importance of customer service! It would be great if we could say that every business […]

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Not sure if anyone is reading your blog/newsletter/assorted ramblings? It can be really hard to motivate yourself to write to a largely unresponsive audience – and I suspect that’s one of the major reasons people fall behind. But the thing about that is that your words of wisdom might not be falling on deaf ears […]

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If you know me, you’ll know I’m a big fan of networking. Making contacts, learning about business and, yes, seeing real people … priceless. Also, one of the best things to come out of my networking has been the chance to participate in mastermind and brainstorming groups. And that is the subject of this week’s […]

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“Over the past five years Wendy has written copy for my website, a speaking proposal, and a poster which I use at trade shows. In every case, her copy has been successful in creating interest, attention, and action. Wendy has a wealth of experience and a high degree of professionalism. She takes the time to understand her clients and their needs. She has truly mastered the intricacies of marketing and communicates her clients’ message in a manner that is clear, concise, and appealing to their specific audience.
Wendy’s copy gets results.”


Vikki MacKinnon
Got Your Number
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