Blog Archives

Stop Being So Smart

The Copywriting Secret That Everyone Should Know You’re a business owner, and you’re keen to demonstrate your exceptional grasp of everything related to your field.  So, when you’re writing copy for your website, you put in a bunch of long words, business-speak and jargon and then sit back and wait for the awed admiration of […]

Social Marketing on Your Website

Like a voice crying in the wilderness, direct marketers have been saying for over 50 years that successful marketing is about building relationships – in other words, that people only buy from people they know, like and trust. Finally, social media has brought that concept into the mainstream.  Words like ‘relationships’ and ‘conversations’ have become […]

Did Social Media Kill Web Marketing?

There’s a lot of talk about how social media is changing the face of marketing.  Changing … yes.  But, can you replace your website with a facebook page? Social media is a place for conversations and interaction; with a far larger audience than you would have access to through any other medium. In fact, social […]

Relationships Matter

One of the most common laments of the small business owner is that marketing and advertising is a necessary evil which costs more than they can afford. Many companies, though, are ignoring the most valuable resource they have available – their past or present customers. Consider the fact that it can cost as much as […]

Making The Most of Your Database

Building a database of interested prospects, clients and past clients should be one of the most important aspects of your marketing activities. In other articles I have discussed how you can go about building that database, but perhaps we should also look at what you should do with all those valuable contacts once you have […]

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Testimonials

“Over the past five years Wendy has written copy for my website, a speaking proposal, and a poster which I use at trade shows. In every case, her copy has been successful in creating interest, attention, and action. Wendy has a wealth of experience and a high degree of professionalism. She takes the time to understand her clients and their needs. She has truly mastered the intricacies of marketing and communicates her clients’ message in a manner that is clear, concise, and appealing to their specific audience.
Wendy’s copy gets results.”


Vikki MacKinnon
Got Your Number
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