Copywriting
Why You Should Be Writing Articles to Grow Your Business
Promote Your Expertise With Well-Written Articles What do you know? You run a business, so you clearly know something! In fact you’d probably be surprised at how much you have to teach people about your particular area of expertise. So, don’t just sit there keeping it all to yourself. Share some pearls of wisdom with […]
Why Pre-Writing Your Blog Posts Is Good For Your Sanity
What’s one of the most common reasons I hear for not blogging? No time! We’re all busy, and it can be tough to set aside an hour or two every week to research blog topics, write, edit and send out that blog. But it doesn’t have to be that hard. If you’re going to sit […]
How Long is the Perfect Blog Post?
The Art of Reader-Friendly Posting Are you wondering how long your blog should be? Will anyone read a full length article, or should you opt for something shorter? How do you decide on a post length that is easy to read while still providing value? Well, the perfect length for your blog post is ‘as […]
A Word About Words
Technology – love it or hate it! I have never loved technology and, as my clients will attest, I am a lot better about telling people what they can achieve with technology than I am at telling them how to actually do it. But however you feel about this digital age, there is no doubt […]
Why Your Marketing Needs Character
The other day when my daughter was rehearsing for a musical theatre audition her teacher said the song was fine but she needed to develop the character a little deeper.