To draw traffic to your website your copy must be optimized for the search engines. But are keywords and phrases enough? Learn why SEO is not always enough…

It’s Your Website – Know What You Want When you’re planning a new website you probably have a vision.  It may not be a well defined vision, but to some degree you probably have a feeling for: What you want it to achieve – what response you want How you want people to find it […]

Promote Your Expertise With Well-Written Articles What do you know?  You run a business, so you clearly know something!  In fact you’d probably be surprised at how much you have to teach people about your particular area of expertise. So, don’t just sit there keeping it all to yourself.  Share some pearls of wisdom with […]

If your blog has something to teach, people will keep reading One of the biggest challenges with blogging is finding things to write about.  If you’re not teaching or informing, your readers will quickly move on. So how do your keep your readers engaged with content that’s interesting and informative?    Here are some ideas to […]

How is a landing page different from a Home Page? a landing page is a destination. Your visitors have arrived there as a result of strategic optimization or an ad, for instance a pay-per-click ad, and it has a specific function: