If videos are important for visitor engagement and SEO, does your website still need sales copy? Videos are the new black.  They are dynamic and interactive, the search engines love them and there is no doubt that lots of people prefer to watch a video than read. So, does your website even need written sales […]

It’s Your Website – Know What You Want When you’re planning a new website you probably have a vision.  It may not be a well defined vision, but to some degree you probably have a feeling for: What you want it to achieve – what response you want How you want people to find it […]

According to Zig Ziglar, every sale has five basic obstacles. Learn how to overcome these obstacles in your marketing copy.

Promote Your Expertise With Well-Written Articles What do you know?  You run a business, so you clearly know something!  In fact you’d probably be surprised at how much you have to teach people about your particular area of expertise. So, don’t just sit there keeping it all to yourself.  Share some pearls of wisdom with […]

What’s one of the most common reasons I hear for not blogging?  No time! We’re all busy, and it can be tough to set aside an hour or two every week to research blog topics, write, edit and send out that blog. But it doesn’t have to be that hard.  If you’re going to sit […]