Copywriting

How to Find Good Blog Content

If your blog has something to teach, people will keep reading One of the biggest challenges with blogging is finding things to write about.  If you’re not teaching or informing, your readers will quickly move on. So how do your keep your readers engaged with content that’s interesting and informative?    Here are some ideas to […]

How Long is the Perfect Blog Post?

The Art of Reader-Friendly Posting Are you wondering how long your blog should be?  Will anyone read a full length article, or should you opt for something shorter?  How do you decide on a post length that is easy to read while still providing value? Well, the perfect length for your blog post is ‘as […]

How Often Should You Blog?

Okay that’s a trick question – it’s a little like asking “what is the best colour?” But, even though opinions differ, there is a lot to be said for moderation and I recommend weekly posts as a very satisfactory middle ground: Any more than weekly can seem intrusive.  We’re all busy and as interesting as […]

Secrets of an Effective Landing Page

How is a landing page different from a Home Page? a landing page is a destination. Your visitors have arrived there as a result of strategic optimization or an ad, for instance a pay-per-click ad, and it has a specific function:

7 Secrets of a More Effective Home Page

A Good Home Page is Your Website’s Foyer When someone lands on your website via a search engine they have come with a very specific question/problem/vision in mind.  They’re on a mission and they’re looking to you for a solution. If you were sitting across a coffee table from that web visitor you’d probably start […]

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Testimonials

I have had the pleasure of working with Wendy when she wrote the copy for my website and I would recommend her highly. We met for coffee and just chatted, all the while she was taking notes during our casual conversation and the end result was amazing. She had turned my conversation into a most detailed story that had my personality attached and her attention to detail and professionalism as second to none. Wendy has a way of putting into words your very thoughts thus "Words By Wendy".

Beth Freeden
NexLevel Challenge Ltd
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