Copywriting

Why Buying Style is so Crucial to Your Website Response

I’ve talked before about how important it is to take into account the buying styles of your best prospects when planning your web copy, and your navigation. It’s the best way to make sure that your potential customers are finding the information that they’re truly looking for. Well, the other day I came across a […]

Too Many Pages in Your Website?

How Many is Too Many? We live in a world where we’re supposed to keep everything concise – tweets, status updates and emails that will be ignored if they’re anything but brief. So, should you keep your website simple and brief? A Responsive Website is One That Sells You wouldn’t go into a face to […]

Stop Being So Smart

The Copywriting Secret That Everyone Should Know You’re a business owner, and you’re keen to demonstrate your exceptional grasp of everything related to your field.  So, when you’re writing copy for your website, you put in a bunch of long words, business-speak and jargon and then sit back and wait for the awed admiration of […]

When Web Marketing Doesn’t Work For You

Even today I get people saying to me that they have a website but they don’t do much with it because it doesn’t work for them. Yes, we’re back to the ‘build it and they will come’ mentality. Why Some Websites Work … and Some Don’t Anyone who successfully attracts business via their website will […]

Social Media: Journey or Destination?

There’s a lot of buzz around about monetizing your social media or your blog.  After all, you’re building relationships, sharing dialogue and creating the ideal conditions for business.  Sounds great, doesn’t it? Or does it miss the point entirely?  One of the most important tenets of social media marketing is that it is vital to […]

Contact Wendy!

[contact-form 2 "support form"]

copywriting services in calgary
copywriting services in calgary
calgary copywriting

Testimonials

“I have had the wonderful pleasure of working with Wendy Zak on a number of projects. Her professionalism, attention to detail and the efforts she makes to ensure the copy she writes reflects the personality of the vendor is second to none! Wendy never fails to meet timelines and will do whatever it takes to help your message resonate with others and achieve those goals you established. She has my utmost respect and trust. I would not hesitate to recommend her.”


Faith Wood
CEO, Inspiring Minds
Read more››