articles

The Internet Marketing Audience

Not sure if anyone is reading your blog/newsletter/assorted ramblings? It can be really hard to motivate yourself to write to a largely unresponsive audience – and I suspect that’s one of the major reasons people fall behind. But the thing about that is that your words of wisdom might not be falling on deaf ears […]

Masterminding and Brainstorming for Business Success

If you know me, you’ll know I’m a big fan of networking. Making contacts, learning about business and, yes, seeing real people … priceless. Also, one of the best things to come out of my networking has been the chance to participate in mastermind and brainstorming groups. And that is the subject of this week’s […]

How to Manage Your Facebook Connections

Halt! Who goes there – friend or fan? Because your personal facebook profile and your business fanpage are inextricably linked, that can really cause some confusion about how to manage and separate your contacts. Finding the best way to keep the personal friends on my profile page separate from my business friends and colleagues has […]

Self-Education as a Marketing Tool

One of the greatest challenges for me, as a solopreneur, is staying on top of trends and constantly trying to improve my knowledge and skills. Even if you work in a large company, learning still has to be a conscious decision, but many of us operate alone from a single-person office; and we all know […]

Writing to Build Relationships

One of the things I’m really finding as I explore the world of social media, is that the tone of your writing will inevitably become the tone of your relationships. It’s probably not so obvious in shorter posts like tweets, but when you’re blogging or writing longer facebook entries, for instance, it’s important to use […]

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