If you’re going to make social media part of your marketing mix, it’s vital to develop a content strategy, just as you would with your print or web marketing. In creating that strategy the most important question you need to ask is “what will provide the most value for my target audience?” Because, just like […]

Building a following for our social media efforts is obviously an integral part of our challenge in this project, and a great starting point has been email marketing. So, my first task has been to evaluate the email marketing service providers and select one that would serve the needs of all three companies – Words […]

Did you know that keywords are just as vital for your social media content as they are in your website? Yes, when you’re blogging, tweeting or adding Facebook updates, some strategic use of your keywords will help your audience find you and help improve your search engine rankings. So, for instance, as a direct response […]