According to Zig Ziglar, every sale has five basic obstacles. Learn how to overcome these obstacles in your marketing copy.

A Good Home Page is Your Website’s Foyer When someone lands on your website via a search engine they have come with a very specific question/problem/vision in mind.  They’re on a mission and they’re looking to you for a solution. If you were sitting across a coffee table from that web visitor you’d probably start […]

There’s a lot of talk about how social media is changing the face of marketing.  Changing … yes.  But, can you replace your website with a facebook page? Social media is a place for conversations and interaction; with a far larger audience than you would have access to through any other medium. In fact, social […]

Differentiating your company on the internet is a huge challenge.  All your competitors are right there fighting for real estate and attention, and if you aren’t distinctive your prospects may wander off in search of something more shiny. Nonetheless, making your site hard to navigate is even worse than being ordinary.  So, don’t use cryptic […]