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Writing for Search Engines - and Response | WORDS BY WENDY

SEO Copywriting

Writing for the Search Engines

If you want to build your business through your website you know how crucial the search engines are to your efforts.  Web copy that isn’t optimized doesn’t rank well with the search engines, meaning that your prospects won’t even find you.

That’s why SEO copywriting is one of the buzz phrases of online marketing.

In fact, I see many sites that are planned and written by search engine optimization specialists; each word carefully planned to create a highly visible, highly ranked site.  It’s a great way to generate traffic to the website.

But a word of caution!

Think about what happens next.  It doesn’t matter how much traffic you draw to your website if the sales message is written to attract robots and spiders rather than people.  Once your prospects land on your site they need to find a message that engages them, convinces them and persuades them to take action.

Successful SEO copywriting is a fine balance between attracting the attention of search engines and providing a powerful, responsive sales message.

Words By Wendy specializes in writing search engine optimized web copy that gets results.  Call 403-816-6255 or email now, for a free home page review.

 

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Testimonials

“I have had the wonderful pleasure of working with Wendy Zak on a number of projects. Her professionalism, attention to detail and the efforts she makes to ensure the copy she writes reflects the personality of the vendor is second to none! Wendy never fails to meet timelines and will do whatever it takes to help your message resonate with others and achieve those goals you established. She has my utmost respect and trust. I would not hesitate to recommend her.”


Faith Wood
CEO, Inspiring Minds
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