Copywriting
SEO Copywriting
To draw traffic to your website your copy must be optimized for the search engines. But are keywords and phrases enough? Learn why SEO is not always enough…
Every Sale Has Five Basic Obstacles
According to Zig Ziglar, every sale has five basic obstacles. Learn how to overcome these obstacles in your marketing copy.
Why You Should Be Writing Articles to Grow Your Business
Promote Your Expertise With Well-Written Articles What do you know? You run a business, so you clearly know something! In fact you’d probably be surprised at how much you have to teach people about your particular area of expertise. So, don’t just sit there keeping it all to yourself. Share some pearls of wisdom with […]
What’s At The Top of Your Home Page?
If above the fold was important in direct mail, it’s even more crucial online because your prospect isn’t holding your message in their hands – and leaving it behind without trace is a matter of a simple click of the mouse. Don’t let anyone tell you that if your website looks great people will scroll down to get to the meat of your sales message
Secrets of an Effective Landing Page
How is a landing page different from a Home Page? a landing page is a destination. Your visitors have arrived there as a result of strategic optimization or an ad, for instance a pay-per-click ad, and it has a specific function:
