According to Zig Ziglar, every sale has five basic obstacles. Learn how to overcome these obstacles in your marketing copy.

If above the fold was important in direct mail, it’s even more crucial online because your prospect isn’t holding your message in their hands – and leaving it behind without trace is a matter of a simple click of the mouse. Don’t let anyone tell you that if your website looks great people will scroll down to get to the meat of your sales message

How is a landing page different from a Home Page? a landing page is a destination. Your visitors have arrived there as a result of strategic optimization or an ad, for instance a pay-per-click ad, and it has a specific function:

A Good Home Page is Your Website’s Foyer When someone lands on your website via a search engine they have come with a very specific question/problem/vision in mind.  They’re on a mission and they’re looking to you for a solution. If you were sitting across a coffee table from that web visitor you’d probably start […]

Sometimes the terms ‘Home Page’ and ‘Landing Page’ are used synonymously – after all, your visitors will typically land on your home page, right?

That’s true, but the two types of pages have very different jobs, and understanding that will help ensure that your entire website is more effective and more responsive.