Copywriting

Every Sale Has Five Basic Obstacles

According to Zig Ziglar, every sale has five basic obstacles. Learn how to overcome these obstacles in your marketing copy.

What’s At The Top of Your Home Page?

If above the fold was important in direct mail, it’s even more crucial online because your prospect isn’t holding your message in their hands – and leaving it behind without trace is a matter of a simple click of the mouse. Don’t let anyone tell you that if your website looks great people will scroll down to get to the meat of your sales message

Secrets of an Effective Landing Page

How is a landing page different from a Home Page? a landing page is a destination. Your visitors have arrived there as a result of strategic optimization or an ad, for instance a pay-per-click ad, and it has a specific function:

7 Secrets of a More Effective Home Page

A Good Home Page is Your Website’s Foyer When someone lands on your website via a search engine they have come with a very specific question/problem/vision in mind.  They’re on a mission and they’re looking to you for a solution. If you were sitting across a coffee table from that web visitor you’d probably start […]

The Difference Between a Home Page and a Landing Page

Sometimes the terms ‘Home Page’ and ‘Landing Page’ are used synonymously – after all, your visitors will typically land on your home page, right?

That’s true, but the two types of pages have very different jobs, and understanding that will help ensure that your entire website is more effective and more responsive.

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copywriting services in calgary
copywriting services in calgary
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Testimonials

“Over the past five years Wendy has written copy for my website, a speaking proposal, and a poster which I use at trade shows. In every case, her copy has been successful in creating interest, attention, and action. Wendy has a wealth of experience and a high degree of professionalism. She takes the time to understand her clients and their needs. She has truly mastered the intricacies of marketing and communicates her clients’ message in a manner that is clear, concise, and appealing to their specific audience.
Wendy’s copy gets results.”


Vikki MacKinnon
Got Your Number
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