Writing for the Search Engines

Optimizing your copy is crucial in drawing traffic to your website, but remember that you also have to write for your readers.  There’s no value in drawing visitors to your site only to turn them off with unappealing copy.

Make Sure Your Copy Smiles

People will buy from you if they catch your enthusiasm.  You need to give them a clear, logical sales message to follow, but you also have to give them passion and conviction.  Let your smile show through in your copy.

Keep It Personal

The purchase decision is a personal one – and your prospective customers want more than just your corporate story.  Attract the type of client you want by injecting some of your own personality into your marketing message.

Google Loves Content

Post content such as articles and reports on your website to improve your search engine rankings. Visit www.wordsbywendy.ca  

Create Urgency

The words “I’ll do that later” are a death sentence for any sales piece.  Make sure all your copy creates a sense of such urgency that your prospects respond right now.

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copywriting services in calgary
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Testimonials

“Wendy did wonderful work on my brochure. My old one was full of mixed messages; a “scattergun” approach born of the hope that maybe one point would hit home with the reader. The general impression was unfocussed and dilute. Her clever work honed the points in the message, targeted my key market, and communicated it all with convincing clarity. I’m delighted – thanks, Wendy!”

Diane Henders
Bright Ideas Personalized Learning
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