Writing for the Search Engines

Optimizing your copy is crucial in drawing traffic to your website, but remember that you also have to write for your readers.  There’s no value in drawing visitors to your site only to turn them off with unappealing copy.

Make Sure Your Copy Smiles

People will buy from you if they catch your enthusiasm.  You need to give them a clear, logical sales message to follow, but you also have to give them passion and conviction.  Let your smile show through in your copy.

Keep It Personal

The purchase decision is a personal one – and your prospective customers want more than just your corporate story.  Attract the type of client you want by injecting some of your own personality into your marketing message.

Google Loves Content

Post content such as articles and reports on your website to improve your search engine rankings. Visit www.wordsbywendy.ca  

Create Urgency

The words “I’ll do that later” are a death sentence for any sales piece.  Make sure all your copy creates a sense of such urgency that your prospects respond right now.

Contact Wendy!

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copywriting services in calgary
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Testimonials

I have had the pleasure of working with Wendy when she wrote the copy for my website and I would recommend her highly. We met for coffee and just chatted, all the while she was taking notes during our casual conversation and the end result was amazing. She had turned my conversation into a most detailed story that had my personality attached and her attention to detail and professionalism as second to none. Wendy has a way of putting into words your very thoughts thus "Words By Wendy".

Beth Freeden
NexLevel Challenge Ltd
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